How 3D technology can help boost online shopping for the furniture industry
It’s safe to say that online shopping has become the number one choice for consumers. A trek to the store to sift through items on racks and shelves has now been replaced with the ability to click and scroll, while endless options at your fingertips provide an experience that is user-friendly, visual, and, most importantly, convenient.
But how does one shop online for items that are a longer-term investment? Shopping for a sofa for instance, requires a great deal of thought and perusal prior to committing, as this is a purchase that will likely be in consumers’ lives for a number of years. From selecting the right size and color, to making sure that the particular sofa they’re eyeing fits in their specific space, customers have many parameters to consider. This is where Threedium’s 3D technology comes in.
A 3D INTERACTIVE VIEW
Unlike traditional photography, a 3D Viewer allows customers to visualize and explore the product they wish to buy in its entirety, in real time. Using 3D visualization, customers can zoom and rotate for different viewing perspectives, and look at fine product details such as the stitching on the sofa cushions or the material of the legs. These interactive 3D solutions allow customers to see their product from every angle, similar to what they would experience in-store. This helps them feel more confident about their purchase.
Retailers in the Furniture industry sell products that are large and expensive, which means they can benefit from Threedium’s 3D Viewer to create highly engaging 3D images to help their customers make educated purchases. These 3D models, which can be repurposed thousands of times against any background or environment, can be used within e-commerce, digital advertising campaigns, social media and shoppable videos. By offering consumers immersive visuals that they can experience from all angles, retailers can create ‘buy now’ moments to boost conversions and increase ROI.
CUSTOMIZE TO YOUR NEEDS
Purchasing large, expensive items online comes with certain concerns. Whether a specific bed frame will fit the room dimensions, or what color upholstery will best suit the color scheme of a room — these are just some of the questions that online shoppers must navigate. 3D Configuration offers consumers a myriad of options to explore, from color, texture, material and product features, all of which are highly customizable. They can interact with a 3D model and visualize each customization in real time, until they find an option that suits them. From switching up the colors to adding or removing features, consumers are experiencing a product before it actually exists.
Threedium’s 3D web configurator creates lightweight 3D solutions which require minimum load times. This allows consumers to bring the product to life by putting its design in their hands, enabling brands to deliver up to 300% higher conversion rates and reduce returns. Moreover, by offering this option directly from their website, retailers will have access to unique insights into consumer behavior in order to better understand their preferences, making it an indispensable tool for both retailers and consumers alike.
SEE IT IN YOUR OWN SPACE
One of the main advantages of shopping online is the convenience of doing so in the comfort of your own home. With Threedium’s browser-based, web-enabled Augmented Reality, customers can blend computer generated content with real world environments to create interactive product visualizations and at-home product displays. AR Solutions are particularly suited to both the furniture industry, where buyers need to experience a product before purchasing it. Swedish furniture retailer IKEA has long utilized AR as an extension of their brand experience, enabling customers to virtually ‘place’ IKEA products in their space. This increases customer satisfaction and improves loyalty.
Threedium’s Unlimited 3D is browser-based, thus avoiding the need for downloading apps. It allows anyone to build, design and create their own bespoke AR experiences for customers to explore simply by picking up their mobile device. This, in turn, creates an immersive purchasing experience and dynamic purchasing opportunities that help boost conversion, increase brand affinity and realize ROI.
TAP INTO WHAT CONSUMERS REALLY WANT
When it comes to purchases large or small, consumers want a seamless shopping process that will enable them to find exactly what they are looking for, all from within the comfort of their own home. Threedium’s interactive 3D technology offers just that: the ability to create an entire living room straight from their mobile device. By offering retailers this ability, Threedium creates show-stopping product experiences and optimizes brand content for customers around the globe.