Every year, the Apoel LTD marketing department is in pursuit of innovative ways to promote the T-shirts for the upcoming season and engage supporters.
After being a regular contestant in the UEFA Europe League, this season Apoel FC competes in the Champions League where they will face some of the big names such as Real Madrid, Tottenham Hotspur and Borussia Dortmund. The fans are really excited as the club has big ambitions for the future.
This season, Apoel FC wanted to try something new in order to create a stronger bond
between the Club and its fans.
After carefully considering their inbound and outbound strategy, they came to the conclusion that they needed something that would enhance their digital presence and promote their online shop unlike any other football club has up to date. They wanted something different from traditional online advertisements. Apoel was looking for a solution that would raise brand awareness, engage supporters, while being digitally innovating.
Clicks on Buy
3x Times Sold
35% Conversion Rate
The 3D advertisement launched on Apoel’s website on September 14 th . The interactive 3D banner was a customisable model of the new season T-shirt
Apoel FC has chosen the innovative approach by Threedium to advertise their new season shirts with interactive 3D banners. What stood out from traditional ads, apart from the ad being 3, is that the 3D banner is directly integrated into the website code, meaning it can’t be stopped by ad blockers. Furthermore, the 3D banner provides valuable data such as:
This way the Apoel LTD marketing team could review the results of their advertising campaign with ease.
The 3D ad itself offered the following features:
In order to match these high ambitions, the marketing department of Apoel LTD started looking for ways to promote new T-shirts for the 2017/18 season on their website and official online store.
They turned to Threedium as they had a solution that was right for their advertising strategy as well as completely different from any other Football Club. The goal of the campaign was to increase online engagement, online conversions, and footfall to bric- and-mortar stores. After running the 3D banner campaign on their website, the outcome after 15 days is as follows: