Apoel Football LTD is a company handling all activities regarding the management, operation and marketing strategy of the Apoel football club. Apoel Football LTD is a company whose core activities include management, operation and commercial sales of Apoel branded merchandise. Apoel FC was founded in 1926 and it is the most popular and most successful club in Cyprus. They are also regular participants in major UEFA competitions. Apoel Football LTD has a responsibility to maintain the Apoel brand and engage supporters through various activities such as selling branded merchandise, holding events, promoting games and introducing new T-shirts every season.