- In general, there are three categories of information we collect:
- Information that you opt to share so we can use it to provide additional features and improve your experience;
- information that we must have for you to use the Threedium Sites and Services;
- Information collected from your interaction with Threedium Products or Services as an End User of an ad format or 3D Configurator.
The kind of information we collect, and how we do it depends on which kind of user category you fall into.
I.Contact information. When you request information about Threedium, via our Site’s contact forms or through other means, register to use our Platform, or sign-up to to our Platform or other services, you will be asked to provide certain Personal Information which may include your name, email, mailing address, phone number, job title, name of your organisation.
When you voluntarily share Personal Information with us, this information is used by Threedium in a manner consistent with the permissions communicated to us. We may use this information to:
- Respond to you regarding your specific query or request;
- Communicate with you for marketing, research and promotional purposes;
- Inform you of any training sessions or events;
- Conduct communication relating to the service or project you signed-up for;
- Inform you of product and service updates.
You always have the option to opt-out of such communication by unsubscribing, changing your user/profile settings or emailing us. You can also request that we delete your information at any time by contacting us directly at [email protected] or [email protected]
Cookies. We collect information from our Visitors via cookies or similar technologies, as laid out in our Cookies Policy.
Visitor Analytics. In order to ensure the best user experience on our Sites, we may collect certain Visitor and browsing information from visitors to our Sites (“Visitor Analytics”). This may include IP address, browser and device type and language, referring and exit pages and URLs, date and time, amount of time spend on pages, what sections of the Site Visitors visit, and other, similar aggregate user data concerning your use of the Sites.
We may use this data to manage and improve our Site. In some areas of the world, certain Visitor Analytics may be Personal Information. Where this is the case, we comply with applicable laws regarding our use and processing of Personal Information.
Billing Information. When you register or sign-up for our Platform or services, we may request you to provide payment or invoicing information that may include invoicing contact (name, email, mailing address, phone number, etc), credit card details (number, expiration date, security code), billing address, unique invoice identifier number, activation code, and similar information (“Billing Information”).
Threedium uses this information for the purpose of invoicing and processing payments for services provided. We may use reliable third-party service providers to manage credit card processing, they are not permitted to store, retain, or use Billing Information except for the sole purpose of credit card processing. We may also use reliable third-party service providers to issue, manage and execute billing and payment events, they are not permitted to store, retain, or use Billing Information except for the sole purpose of executing the billing and payment service, and are required to comply with applicable laws regarding our use and processing of Personal Information.
Platform User Profile. When you register or sign-up to our Platform, we request you to define a Platform User Profile that may include a user name, contact email and user photo/avatar. This information will be visible to members of your project team to enable communication and execution of the project.
You can edit and manage this information on your Platform account settings or by contacting us directly on [email protected]
Ad Serving Data. Threedium collects, processes, uses, discloses or retains information about End Users in the context of their exposure or interaction with an ad. We may also collect information on behalf of our customers which may be an brand/advertiser, publisher, advertising agency and/or their agents, in the context of fulfilling our service to them.
Ad Serving Data includes standard digital advertising metrics as defined by industry bodies such as the Internet Advertising Bureau (IAB), including number of ads viewed, time spent viewing an ad, page views, video views, number of ads clicked, IP address, GPS coordinates, advertising identifiers (IDFA/AAID). It may also include Personal Information that you actively choose to share with us through text field forms, and other information about your interaction with the ads.
End User information may be used for lawful advertising purposes to provide you with a more tailored online advertising experience. It may also be used by Threedium to improve the functionality of our services.
In this context, Threedium may collect, process, uses, disclose or retain information about End Users in the following manners:
Bidder Data -- Threedium serves as a “Data Processor” in the context of user targeting and media buying in a programmatic environment, whereas the Bidder makes available information that is covered by consent passed on by the Bidder or Bidder suppliers.
RTB -- Threedium may use Ad Serving Data to optimise the performance of the ad campaigns we are bidding for using a Real-Time Bidding Platform. For every relevant auction we receive a bid request. This request is sent over HTTPS and is processed by our servers inside protected AWS VPC. After we reply to the bid request we delete the request data.
Reporting Logs -- When we buy inventory using a Bidder, we receive logs with details about auctions we won. This data is sent to us using secure channels using tools like AWS S3 and AWS Kinesis. This data contains End User IP addresses, locations, browser details, websites name, app name, and all bid-related details, and we may use it for campaign optmisation and reporting purposes.
You can read more about the Bidder Data we receive at https://support.google.com/displayvideo/answer/7370835?hl=en.
Threedium Engagement Data -- In addition to standard digital advertising metrics, Threedium also tracks “user engagements” that form the core offering of Sensory Ads.
Every time an ad is loaded in the user browser or app environment, Threedium tracks a set of events triggered by the engagement (including engagement gesture, clicks, skips, etc). We send this data with auction_id back to our servers over the HTTPS channel.
Third Party Tracking -- Threedium may implement third-party performance tracking mechanism, such as click-through links and tracking pixels, per the request of our clients who receive and may share with us daily aggregated reports, used to monitor the performance of the campaigns.
These mechanisms may store user IP address, store a cookie in the user browser and get information about the browser.
Cookies -- Threedium doesn’t store any cookies in End User browsers in the context of Ad serving. However, the Bidder (used to buy ad inventory) and its supplies may store cookies in the End User browser to profile inventory, to fulfil targeting requirements. For this use, Threedium does not target individual (identifiable) users, we only focus on the environmental variables like type of device, domain name and geographical location of the user.
Third party tools may also store cookies in the End User browser to help measure and monitor the ad campaign performance accurately. These cookies are governed by the third party and/or domain (publisher) terms.
Aggregated Reporting -- In order to fulfil our service proposition, Threedium aggregates raw Bidder Data and Threedium Engagement Data for monitoring, optimisation and reporting purposes. Aggregation is usually executed in the form of daily sums and/or campaign lifecycle totals.
Aggregated reports are used to track performance and delivery of campaigns, and are shared with our clients (the advertiser) as part of our contractual obligations.
Storage of Ad Serving Data
Ad Serving Data is stored in AWS data centres in AWS North Virginia (USA) and the Republic of Ireland.
There are two types of Ad Serving Data
Raw Data -- Information we collect via the Bidder (containing IP address, locations and details about the user browser) and tracking logs we store in encrypted S3 buckets with appropriate access control policies.
We keep Raw Data for 90 days. This allows us to check and ensure that the relevant and subsequent aggregations are correct.
Aggregated Data -- Aggregated (non-identifiable) information is stored in secured and encrypted databases in the AWS data centres. At this stage we no longer store IP addresses and location we have received from the Bidder.
We may store aggregated data indefinitely or as long as normal business operations will require.
If you have any concerns about or would like to opt-out from Ad Serving Data you can contact Threedium at [email protected] for further information.
Threedium adheres to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. To learn more about interest based or online behavioral advertising, and other advertising companies’ privacy practices and opt-out from each or any of them (including Threedium), you may also go directly to the DAA website at http://www.aboutads.info/choices/ or contact Threedium at [email protected]